beauty

Maimoun’s Mina Alyeshmerni Winds Down With These $13 Heated Eye Masks 

Maimoun’s Mina Alyeshmerni Winds Down With These $13 Heated Eye Masks 

In the head-spinning age of multistep skin-care routines and mic-drop makeup launches, The One is a space for minimalists to sound off on the single beauty product that’s found a longtime spot in their carefully curated routines.

“I will be completely honest with you,” Mina Alyeshmerni, the founder of the e-tail destination Maimoun, says over the phone on a recent afternoon. “My friends know that I’m not super keen on beauty, but this year has completely changed all of that.” Now, the former Barneys New York personal shopper—who is known for curating surprising sartorial gems, like Hannah Jewett’s surrealist-inspired jewelry and recent Pratt graduate Rachel Lee’s dresses crafted from vintage curtains—has turned her eye to cosmetics as well.

“My bathroom countertop looks like a pharmacy,” Alyeshmerni admits with a laugh. “A curated pharmacy!” She’s long reached for one pearly polish and Surratt’s feel-good eyeshadows, but the past ten months have given her an opportunity to explore a different side of the market. “I started looking for more meditative practices,” adds Alyeshmerni. In recent months, she’s gravitated towards calming face and body oils, often worn as perfume; complexion masks, such as Lesse’s charcoal-based clay; and Kao MegRhythm’s self-heating eye masks, which she first discovered at a Japanese market in her Long Island hometown. 

“It’s such a small indulgence,” says Alyeshmerni, who purchased a $13 twelve-pack on a whim. Though her expectations were admittedly low, she was quickly and pleasantly surprised: she soon began reaching for one of the masks, which reaches upwards of 100 degrees Fahrenheit and emits a steady stream of steam upon contact with skin, anytime she needed a break from being on her computer, or at the end of a long day before climbing into bed. Before COVID, she would even slip one on while flying. “It’s just a moment to be get back to yourself,” Alyeshmerni says of the ten-minute treatment. “You’re shutting your eyes and letting your mind rewire.” Plus, she adds, “Afterwards, you feel like you’ve just come out of a spa.”

Below, shop Mina Alyeshmerni’s The One.

Kao MegRhythm Gentle Steam Eye Mask

$13

AMAZON

Source: vogue.com